SevenFifty Daily | Distinguishing Your Brand in the Digital Age

“We taste with our eyes first,” says Jim Meehan, a partner at the legendary New York City speakeasy PDT and the author of Meehan’s Bartender Manual. Along with David Kaplan, the owner of Death & Co; Jabin Troth, the founder of Licensed to Distill; and Pamela Wiznitzer, the president of the United States Bartenders Guild and a consultant at The Cocktail Guru, Meehan discussed how the sense of sight guides consumer decisions and industry social media practices as part of a panel at the recent Tales of the Cocktail trade conference in New Orleans. The panel was moderated by Jeremy JF Thompson, the director of Thompson Consulting, a digital marketing strategy and event production consultancy.