About me

Hi, I’m Laura Scholz, an award-winning, Atlanta-based writer, editor, and content strategist who helps lifestyle brands and publications craft compelling stories that connect communities and drive engagement. For more than a decade, I’ve brought a journalist’s curiosity and a marketer’s precision to every project—delivering engaging, on-trend content for clients ranging from Fortune 500 companies to hyperlocal publications.

With deep editorial roots at publications like Atlanta magazine and Modern Luxury Atlanta and brand experience as OpenTable’s U.S. blog editor, I bridge the worlds of journalism and marketing—translating cultural insight and storytelling savvy into effective, audience-driven content strategies.

I’ve developed and edited high-performing stories and campaigns for brands including Explore Georgia, Four Seasons Hotels and Resorts, Modern Luxury, OpenTable, and Orangetheory Fitness. My writing has also appeared in top publications like Bon Appétit, Eater, Food & Wine, InStyle, Real Simple, SELF, Travel + Leisure, RUNHER, Runner’s World, and Women’s Running, among others. Whether I’m interviewing local restaurant owners about cool merch trends or writing copy for a luxury travel resort, my goal is to tell stories that resonate with audiences and deliver client results.

A certified classical Pilates instructor and competitive runner with the Atlanta Track Club Masters Team, I live in Atlanta’s Blandtown neighborhood with my husband and two dogs, Margot and Rosalind. When I’m not writing, you’ll find me exploring a new city, hiking a local (or not-so-local) trail, working at one of my favorite coffee shops, sitting down to play some Chopin at the piano, curating the perfect playlist for any occasion, or coaching Girls on the Run.

Work With Laura