About me

Hi, I’m Laura Scholz, an award-winning, Atlanta-based writer, editor, and content strategist who shapes editorial direction for industry-leading tech and lifestyle brands. I bring a journalist’s curiosity and a marketer’s precision to every project, with over 15 years of expertise executing editorial features, marketing copy, and strategic multimedia campaigns for clients ranging from global brands like Square, Intuit, and Four Seasons Hotels and Resorts to major media outlets like Eater, Runner’s World, and Travel + Leisure.

With deep editorial roots at publications like Atlanta magazine and Modern Luxury Atlanta and in-house brand experience, I bridge the worlds of journalism and marketing—translating cultural insight and storytelling savvy into effective, audience-driven content strategies. Most recently, as OpenTable’s U.S. blog editor, I managed large-scale editorial execution, streamlined content architecture for optimized UX and discovery, and wrote high-visibility copy for Icons, the platform’s premium restaurant conversion initiative.

In addition to fractional content marketing, high-conversion copywriting, and B2B case studies, I regularly contribute to leading lifestyle publications, including the Atlanta Journal-Constitution, No Depression, Outside RUN, Rough Draft Atlanta, RUNHER, and Well+Good.

A certified classical Pilates instructor and competitive runner with the Atlanta Track Club Masters Team, I live in Atlanta’s Blandtown neighborhood with my husband and two energetic working dogs, Margot and Rosalind. When I’m not writing, I’m likely on a plane, hiking a local (or not-so-local) trail, exploring new coffee shops, playing Chopin or Bach on the piano, curating the perfect playlist, or coaching Girls on the Run.

Work With Laura