SevenFifty Daily | Calculating the ROI of Pop-up Bars
These days, the world’s top bars aren’t only serving up stellar drinks on their home turf, they’re also taking their recipes—and bartenders—on the road. From one-night-only guest bartending stints to complete bar takeovers, pop-ups can be a creative way to promote bar brands. But what’s the real return on hosting big-name bars in-house or sending staff halfway around the world to replicate a bar concept in an unfamiliar setting? And how do regulars respond to a periodic parade of out-of-town visitors and revolving concepts? SevenFifty Daily spoke with bartenders in the U.S., Greece, and Argentina to find out what types of returns they typically see on their pop-up investments—and to get their advice on how to implement a successful pop-up bar venture.